It looks at your title tag to see how it measures up SEO Anomaly to the rest of the page. Essentially, Google wants to make sure that the title fits with the content on the page. When you create pages on your site, it’s crucial that your keyword matches the content on your page.
📝 9. Implement Modern Schema
Once you’ve set up ShortPixel to implement WebP/AVIF, ensure it’s displaying correctly on your site. Use this free, mobile-friendly testing tool from SE Ranking to check your site. If your site doesn’t format on a mobile device, you’ll struggle to rank highly. And if you have a Shopify store, check out my Shopify speed optimization tips. URLs are used by Google to understand your site structure and individual pages.
On-page optimization for mobile friendliness often focuses on developing a responsive site. With a responsive website, you have a single site, which makes it easy to update it and add new content. Implementing schema markup may also help you optimize your content to appear in Google’s AI Overviews and other answer engines.
Step #1: Create a List of Keywords
Here you can see competitive pages currently ranking in SERP, and get an idea as to whether the content of your page can outrank what is ranking currently. If not, look for alternative keywords that might be more achievable for your business. Page speed directly impacts both search rankings and user experience.
Satisfy Search Intent
Schema and structured data are discussed more at length in the “Other optimizations” section of this chapter. When this guideline is broken, search engines call it “cloaking” and take action to prevent these pages from ranking in search results. Cloaking can be accomplished in any number of ways and for a variety of reasons, both positive and negative. Below is an example of an instance where Spotify showed different content to users than to Google. A popular WordPress plugin, Yoast SEO guides you through the process of optimizing your content, including meta tags, readability, keyword density, and other crucial SEO elements. Regularly review the performance of your SEO strategies at scale and make iterative improvements.
- Among other things, backlinks, social media, and local citations are all aspects of off-page SEO.
- Reddit, Quora, forums and other online communities are excellent places to find keywords.
- Choose the blog posts with the most referring domains and insert the links to your “money” pages there too.
- Make sure your content is both valuable and unique for readers, and that it matches their search intent—what they’re looking to get out of visiting the page.